Email marketing pricing: first term and renewal (12 services)

As of Oct 18, 2026, we list 12 email marketing services. The lowest first-term price is Sender Standard at $6.30/month on the 1-year plan, which renews at $9/month. The lowest cost for the first 2 years is Moosend at $168 (Pro, 1-year plan, renewals included). 10 have a free plan.

We may earn a commission when you buy through links on this page. Prices are from each vendor's official site, checked on Oct 18, 2026.

Data updated Nov 8, 2026Prices checked by handSource: each vendor's official pricing page, checkout or t

Moosend plans Pricing page (source)

Entry tier of each plan (smallest contact count). Prices rise with the number of contacts. Only values shown on each vendor's official site are listed. Checked Oct 18, 2026.

Email marketing prices, lowest 2-year cost first (checked Oct 18, 2026)
Service	2-year cost	Lowest first-term price	Contacts and emails
Moosend	$168Pro, 1-year	$7/moPro, 1 year. Renews at $7/mo ($84 per year) (same price)	500 subscribers, unlimited emails
Details Free plan None Month to month $9/mo Source, checked Source Oct 18, 2026
Sender	$183.60Standard, 1-year	$6.30/moStandard, 1 year. Renews at $9/mo ($108 per year)	500 subscribers, 6,000 emails/month
Details Free plan 2,500 subscribers, 15,000 emails/month Month to month — Source, checked Source Oct 18, 2026
EmailOctopus	$216Pro, 1-year	$9/moPro, 1 year. Renews at $9/mo ($108 per year) (same price)	10,000 emails/month (entry tier)
Details Free plan 2,500 subscribers, 10,000 emails/month Month to month $10/mo Source, checked Source Oct 18, 2026
MailerLite	$288Comfort, monthly	$12/moComfort, monthly. Renews at $12/mo (same price)	500 subscribers, 5,000 emails/month
Details Free plan 250 subscribers, 2,500 emails/month Month to month $12/mo Source, checked Source Oct 18, 2026
AWeber	$300Lite, 1-year	$12.49/moLite, 1 year. Renews at $12.49/mo ($150 per year) (same price)	500 subscribers, 5,000 emails/month
Details Free plan — Month to month $15/mo Source, checked Source Oct 18, 2026
Mailchimp	$312Essentials, monthly	$13/moEssentials, monthly. Renews at $13/mo (same price)	500 contacts, 5,000 emails/month
Details Free plan 250 contacts, 500 emails/month (250/day) Month to month $13/mo Source, checked Source Oct 18, 2026
HubSpot Marketing Hub	$324Starter, 1-year	$7/moStarter, 1 year. Renews at $20/mo ($240 per year)	1,000 marketing contacts, 5,000 emails/month
Details Free plan 2,000 emails/month with HubSpot branding, up to 2 users Month to month $10/mo Source, checked Source Oct 18, 2026
GetResponse	€314.88Starter, 1-year	€13.12/moStarter, 1 year. Renews at €13.12/mo (€157.44 per year) (same price)	1,000 contacts
Details Free plan Yes Month to month €16/mo Source, checked Source Oct 18, 2026
Omnisend	$369.60Standard, 3-month	$11.20/moStandard, 3 months. Renews at $16/mo	500 contacts, 6,000 emails/month
Details Free plan 250 contacts, 500 emails/month Month to month — Source, checked Source Oct 18, 2026
Klaviyo	$480Email, monthly	$20/moEmail, monthly. Renews at $20/mo (same price)	Entry paid tier (profile count not stated)
Details Free plan 250 active profiles, 500 emails/month Month to month $20/mo Source, checked Source Oct 18, 2026
Kit (ConvertKit)	$780Creator, 1-year	$33/moCreator, 1 year. Renews at $33/mo ($390 per year) (same price)	1,000 subscribers, unlimited emails
Details Free plan Up to 10,000 subscribers, 1 user Month to month $39/mo Source, checked Source Oct 18, 2026
beehiiv	$1,176Lite, 1-year	$49/moLite, 1 year. Renews at $49/mo ($588 per year) (same price)	1,000 subscribers
Details Free plan Up to 2,500 subscribers, unlimited emails Month to month $59/mo Source, checked Source Oct 18, 2026

How the columns are calculated

Lowest first-term price: the lowest per-month price on any billing term. Long terms are paid up front.
Renews at: the price for the same plan after the first term, from the pricing page footnotes, checkout or terms. "same price" means the page shows a regular price with no first-term discount.
2-year cost: the amount paid for the first 24 months of service on the lowest-cost option with a billing term of 24 months or less, counting the first term and then whole renewal periods at the renewal price. If the vendor does not state the renewal period, we assume the plan renews for the same term. Terms with bonus months can cover more than 24 months. Terms longer than 24 months are not used in this column.

Services with renewal prices are compared on the renewal price page.

Email marketing pricing by service

Email marketing side-by-side comparisons

Annual prices, money-back periods, free plans and month-to-month prices are sorted one fact at a time on the email marketing facts page.

Other pricing tables

Links marked "Affiliate link" pay us a commission if you buy. They do not change the order of the tables, which is sorted by price. Prices are as published by each vendor and most exclude sales tax and VAT. Check the vendor's page before you buy.

How this data is collected: Prices are read by hand from each vendor's official pricing page, checkout page or terms, and stored with the date and source URL. Renewal prices are listed next to first-term prices. Last checked Nov 8, 2026.